Project: Ad Optimization for Multi-Channel Campaigns
Applying expertise in data analysis and visualization to enhance ad performance and user interaction.
Client: Various Clients utilizing Google Ads, Facebook Ads, TickTock Ads, and Amazon Ads.
Challenge
To optimize ad campaigns across multiple platforms while ensuring consistent tagging, clean data collection, and effective communication with external agencies.
Solution
I leveraged my experience with Google Ads, Facebook Ads, Amazon Ads, and TikTok Ads to create detailed UTM guidelines and UTM creators.
These tools ensured consistency in tagging and facilitated clean data collection, allowing for in-depth analysis and optimization of ad campaigns.
Utilizing Looker Studio and Tableau, I created informative graphs and dashboards for team-wide access, enhancing data-driven decision-making.
Key Actions:
UTM Guidelines and Creators: Developed comprehensive UTM guidelines to help slice and dice campaigns across various requirements, including business verticals, campaign types (evergreen or promo), remarketing, customer acquisition, branded and non-branded campaigns.
Channel Grouping: Organized all channels across paid and organic sources, as well as brand tracking, to effectively monitor paid Customer Acquisition Cost (CAC) and blended CAC.
Data Analysis and Visualization: Applied expertise in data analysis and visualization using Looker Studio and Tableau to create informative graphs that provided insights into user interactions with ad products and optimized campaigns accordingly.
Agency Communication: Managed all communications with external agencies, leading to a reduction in CAC by over 30%.
Technical Details:
Tools Used: Google Ads, Facebook Ads, Amazon Ads, TikTok Ads, Looker Studio, Tableau, Google Analytics, UTM Builders
Responsibilities: UTM creation and management, data analysis, campaign optimization, agency communication
Impact:
Optimization: Enhanced ad performance and user interaction by ensuring accurate data collection and detailed campaign analysis.
Cost Reduction: Successfully lowered CAC by more than 30% through effective communication and strategy implementation with external agencies.
Strategic Insights: Provided actionable insights that allowed for better segmentation and targeting of ad campaigns, improving overall ROI.
